Brochure El Tiempo Editorial House

El Tiempo

Brochures.•Editorial production -

When we asked the general manger of Casa Editorial El Tiempo (the first conglomerate of news and entertainment in Colombia), why did he wanted our studio to do the concept and production of a brochure that presents all the companies that belong to this holding (having so many recognized and excellent journalists) he simply replied: “because they are so focused on their activities, that they aren’t going to have the capacity of synthesis and panoramic view that this case requires”. The instruction was simple: 2 pages per company, nothing more. Therefore, we managed to interview the CEOs, research data and photos, and so, write the content and design the brochure while also coordinating the printing production.