Printer Colombiana Brochure
How do you convince a printing company that, even if the content production is very well done, the printing isn’t? With this statement we conceived a design piece for one of the biggest printing companies in Colombia. We knew that the target audience was surely going to read it, but more than that, to look at it very carefully. And so, the design and chosen photography had a technical purpose that challenged and allowed the printer to highlight its best features. Language of specialists for specialists.