Ecopetrol’s corporate identity manual


Ecopetrol renewed its corporate identity and brand in 2007. The new symbol, featuring the green male iguana, is much more dynamic and, therefore, can be positioned in different angles. It can also be used in full color, plain color, grey scale, black and white with high contrast, with or without subsidiary enterprises, in English or Spanish, and with or without slogan. There are more than 500 possibilities of combination. Ecopetrol commissioned our studio to re-draw the vectorial version of the iguana, as well as the production of the corporate identity manual and its main applications in HTML, available on the official website for download and updating.