Hocol – Texts for primers and video scripts

Hocol

Hocol, created 70 years ago in Colombia, is a company that explores and produces hydrocarbons. They frequently require illustrated primers (or booklets) for the communities where it has a presence, on topics such as consulta previa, environmental licenses and the entire process of oil and gas.

In the studio, we encourage designers to use an appropriate language for rural communities, settlers, and minorities (some of them don’t speak Spanish), that facilitate the comprehension and understanding of these issues and that generate a positive perception of the company, its activity, and its values.