Logos are the heart of the visual identity of a company, a persona, a product, an event, a program or a service. That’s why they must express the essence and the main attributes of each. A good logo, besides being original, must be timeless, attractive, and be able to generate positive emotions. The identity, as any good staging, must not only be visual but also capable of lodging into the subconscious and heart of the audience. For its right use, brands need a manual which explains the communication system and use of the identity. In our studio, we make brief but good manuals that enhance all these characteristics.